Marketing Essential: Brand Positioning 101

Dec 20 10:00 am — 12:00 pm

Event Details

We are delighted to invite you to an insightful presentation on the fundamentals of marketing, a crucial element for the success of any organization. Join us for an engaging session that will delve into the core aspects of marketing, emphasizing the significance of positioning and a compelling value statement.

This session will cover:

  • Introduction to Marketing 101
  • Positioning and Value Proposition 
  • Customer Analysis
  • Market Analysis
  • Competitive Analysis
  • Marketing Strategies

The session will be followed by a Q&A, allowing you to engage with the presenter and delve deeper into the nuances of marketing.

Please RSVP by December 20th to secure your spot at this informative event. We look forward to your presence.

Date: Dec. 20th 2023

Time: 10 am – 12 pm

Location: Dr. Martin Luther King Jr. Library, 3FL (Workspace)

150 E. San Fernando Street, San Jose, CA 95112

**Free parking with validation is available at the 4th Street garage (44 S. 4th Street)


Robert Gelphman

Rob Gelphman has been serving startups for more than 30 years working with companies in technology, networking, consumer electronics and consumer packaged goods, youth sports and non-profits. He also founded and operated his own integrated marketing communications agency helping embryonic companies hone their position and messaging for product launches, securing investment, and executing on their exit strategies.

He currently serves on the board of a networking equipment startup called MDSLink. and works with SCORE as a mentor and coach serving numerous startups around the country.


The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.