Event

Marketing fundamentals for Small Businesses

Apr 16 3:00 pm — 5:00 pm
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Event Details

The best marketers in the digital and AI era are those who never forget the basics. 

Having a solid grasp of your marketing fundamentals will allow you to adapt to changes in technology, consumer behaviors, and marketing approaches.

So your marketing continues to be effective in getting your customers’ and prospects’ attention, making them want more of what you have to offer.

Come and learn about Marketing Fundamentals that will give you insights and tools to be successful in your branding and marketing efforts.

What we will cover:

  • Branding vs. Marketing
  • What is Marketing?
  • Marketing Guiding Principles
  • The 5P’s of Marketing
  • Measuring Marketing Effectiveness
  • Sustainable Marketing in Digital and AI Era

Time: 3 PM – 5 PM

Date: 16 APRIL 2026

Location: Martin Luther King Jr. Library, 3rd FL, Workspace

150 E San Fernando St. San Jose, CA 95112

**Free parking with validation is available at the Fourth Street Garage (44 S 4th St. San Jose, CA 95112)**

The session will be followed by a Q&A, allowing you to engage with the presenter and delve deeper into the nuances of marketing.

We look forward to your presence!

ABOUT PRESENTER

Jenny Huang is the Founder and CEO of Jenny Huang Marketing LLC, Silicon Valley’s strategic marketing and business consulting firm. For over a decade, her company has helped a diverse set of technology- and consumer-product companies launch their businesses and elevate their brands successfully. As a passionate, brand marketer-at-heart turned entrepreneur, Jenny combines her leadership mindset and creativity in helping her clients stay focused and purpose-driven in their work. When she is not rolling up her sleeves in helping her clients solve problems, she loves the outdoors, spending time with her family, visiting local gems and finding eclectic rocks.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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