Rob Gelphman has been serving startups for more than 30 years working with companies in technology, networking, consumer electronics and consumer packaged goods, youth sports and non-profits. He also founded and operated his own integrated marketing communications agency helping embryonic companies hone their position and messaging for product launches, securing investment, and executing on their exit strategies. He currently serves on the board of a networking equipment startup called MDSLink. www.mdlslink.com and works with SCORE as a mentor and coach serving numerous startups around the country.
Prior to retiring in 2020, he was the VP of marketing for MoCA (Multimedia over Coax Alliance), an industry standards body developing, licensing and promoting home networking standards. Rob was the spokesman for the organization speaking at events and conducting interviews with the media around the world. He was responsible for all revenue, wrote the annual market and strategic plans and was an international evangelist for home networking. The organization was a startup when he joined in 2006, and when he left, the company had 95 percent market share among Internet service and pay TV providers in the U.S.
Rob’s particular expertise is in competitive and market analysis, go-to-market strategies and tactics, finely tuned positioning and messaging and investor relations. He has worked with almost all members of the financial community including investment bankers, venture capital, private equity, high net worth individuals, mutual fund managers and sell-side stock analysts. Rob is also experienced in numerous channels including OEM, integrator, reseller, retail and digital.
Expertise: Business Planning BUSINESS STRATEGY Business/Partnership Development Competitive Positioning Fundraising Go To Market Planning Go to Market Planning & Execution Market Development Market Identification Marketing Pitch Development & Delivery Preparing for VC Financing Product Marketing Tech Transfer Technology Traditional Marketing